Newsroom culture has changed: multimedia, multi-skilled will be the norm

The Newsroom Barometer

As the Internet struggles to define itself in the shadow of the Fourth Estate, the questions remains: will these two mediums (print and online) continue to battle for supremacy or will they find stability in an integrated symbiotic relationship? To help bring clarity to this question, Zogby International was commissioned by the World Editors Forum and Reuters to survey 704 newspaper editors worldwide for the second in a series of annual "Newsroom Barometer Surveys."

Perhaps the most important finding to emerge from the 2008 survey is that editors remain optimistic about the futures of their papers. As in the 2006 Newsroom Barometer, the vast majority (84%) are optimistic about the future of their paper. The editors surveyed are as aware of what the future may hold for their industry as they are unified in their recognition of the underlying threats and potential solutions.